As a startup co-founder, you already know the importance of pitching in front of an audience — but as the demand for online pitching continues to skyrocket, improving your skills in front of the camera is essential. At Blockspell Startup Studios we have gathered the top 7 tips that will make your video pitch absolutely flawless. So, let’s jump right in!
- Impress Your Viewers
There is a big difference between doing a pitch presentation in front of an audience and video presentations. When you’re on the screen, you only have a few seconds to make a good impression. So, introduce yourself right away — and make sure you create an emotional connection with your viewer. Start by asking an intriguing question or stating an unbelievable fact. Be creative!
2. Tell a story
Tell your viewers why you are building your startup and why they should care about it. Think about your pitch as a journey and not as a technical description. This gets your viewer’s attention by making them feel part of your story.
3. Control the Attention
Take the time to learn your script instead of simply reading it. Showing your audience natural, total control of what you are saying will make a powerful impression.
And if you have difficulties memorizing, there are some mind hacks like Memory Palace which will help you memorize your story in no time. Find a link to this amazing method in the description.
4. Record, record, and record again
Practice makes perfect. The only way of getting better at captivating an audience is by practicing in front of a camera. Everyone is different and it’s important to take the time to find out what works for you. Recording yourself will also help you spot potential technical problems, such as bad audio or video quality.
5. Keep It Short
Summarize your script and keep your video under 5 minutes. Instead of trying to include every single detail of your startup, highlight the most important aspects, and summarize the parts that aren’t crucial. Short but powerful stories will keep your audience engaged.
6. Use Visuals
This is a great way to enhance your story and make it a better visual experience. Choosing the right images and videos will help you create an emotional connection with your viewer — but remember to keep it simple. You are the main character and not the images.
7. Define Your Style
What is the most amazing fact about you or your startup? Make it visible! Plan carefully through your appearance — it’s your brand. Make sure that your background decoration gives the right impression of you and your company.
And as Dropbox’s co-founder famously said, “Don’t worry about failure; you only have to be right once.”. The world is waiting for your idea, what are you waiting for?